Why We're Different
Most financial education feels disconnected from reality. You get
theory, but miss the messy details that matter when you're actually
running a business.
Our approach comes from necessity. When I was building my second
startup in 2018, I couldn't find practical guidance on managing
pre-revenue expenses while courting investors. The advice was
either too academic or too basic.
That gap became our mission. We focus on the financial decisions
that keep founders awake at night—cash flow timing, equity dilution
strategies, and scaling without burning through runway too quickly.
Since launching, we've worked with over 200 Australian startups.
Each engagement teaches us something new about what entrepreneurs
actually need to succeed.